Mastcoffee.com Launched!

Chinmaya launching mastcoffee.com. Chinmaya studying in Class IV @ Chinmaya Vidyalaya, Bangalore is a passionate Cricket Lover and a enthused fan of Portugal Footballer Ronaldo. A passionate Food Lover, Chinmayee is very cheerful and loves to experiment in making different kinds of coffee for the mastcoffee team.

Mast Coffee is a Virtual Lounge for Coffee, Music and Book lovers. Team @ MastCoffee has composed a reggae song on coffee for all coffee & music lovers to kick start.

The team behind the song are

1. Sameer - Lyrics, Male Lead Vocal, Music Director
   Sameer is an Entrepreneurial Music Director, thinking and delivering out of the box music, consistently. His prior hits have been the Urban Lads Explosion - I - the first ever Kan-glish (Kannada English) Rap Album and the well acclaimed Thaakath song - Royal Challengers Fan Club Theme song.
2. Chaitra - Female Lead Vocal
   Chaitra currently is a Leading Playback Singer in Kannada Film Industry. She has more than 250 Kannada movie songs to her credit. She has been a part of Corporate and Private Performance along side with bignames like Hariharan, Udit Narayan, Gurukiran, Shaan, KK, Malgudi Shubha, Anuradha Shriram.
   Chaitra is a meritorious Engineering graduate in Information Science. Her passion for music has motivated her to opt out of a lucrative software job.
   She has won the Best Play back Singer Award from the Govt Of Karnataka for the song "Huduga, Huduga" for the film "Amritadhare".
3. Ravi R H - Lyrics, CEO @ mastcoffee.com
   Ravi - An IIMB alumnus, is a decade veteran in IT having worked in varied Technology Domains like Digital Video Standards, Video Conferencing & VoIP Apps, Mobile Applications and Enterprise Applications. Ravi's passion towards Music, Writing, Entrepreneurship and Innovation led him to mastcoffee.com where his focus is on application of Entrepreneurial Style of Management to less explored areas like Music and Writing.

You can download the song here.

Mast Coffee is giving away Mast Coffee Album CDs, Chethan Bhagat's latest novel The 3 Mistakes of My Life and Sandeep Singh's Business Of Freedom to its visitors on their Virtual Lounge. Do sign in and try your luck in winning the same here.

Do refer your friends to this Virtual Lounge here.

Thaakathu debuts on TV9

There seems to be no stopping for the Thaakathu Song done by the Bangalore RC Fans Club. The 15 minute show was sensational and the mix of some footage along with the song, makes the song much more appealing. I guess the Tipping Point has started working For Blore RC Fans Song Thaakath - Can it be the Fan's Anthem or will the original score from the RC official team take over .

Cool Startup #1

Here with is Cool Startup #1.



Why JugMug is a cool startup

1. I liked the Website [:)]
2. Concept is Simple and Cool - Order Gifts (Mugs) for self or a gift to loved ones or even to people u hate [Just Kidding] !
3. Economical - Rupees 200 including Shipping
4. Time Saver, Rather than running around places and being worried on what to buy or what not to, just send a image of your friend with a message or think of a sentence and send an Email. Gift (A Mug with image and text on it) is ready.
5. Launch Date being close to Valentines Day [source of life :)) ], the guys have some cool templates for lovers. I ordered for around 5 friends of mine, all were thrilled to the core. [This made me to write the blog :)) ]
6. As am doing a marketing pitch for these guys from here, just tell them IERAJ referred, am planning to strike a deal for 12.5% Off. i.e. 175 bucks for a mug. Let them also make some decent profit as they even ship for free..

More about Urban Lads Story in the next Blog. Am completely obsessed with the album. Have got bashing from one of my friends already for maknig her to listen to this album, I hope others will take the songs pretty lightly!

Urban Lads peaks up on Google Hot Trends!

Urban Lads peak up on Google Hot Trends. Below is the snap shot of the Search Volume

As the below image shows, Urban Lads key word stands at 9th position today.

Bangalorization by Urban Lads really Rocks!

Urban Lads - An Example Of Tipping Point?

After successfully screwing up my New Year Resolutions, am back here with a Mashup - Mind Mashup.

Mind - Mine [:)]

Two Applications in the current context are

1. Tipping Point - a book by Malcolm Gladwell is all about three rules of epidemics. This was recommended by Idea Naren, enabling my thoughts if I could create a Tipping POint myself. (Was it really so?)
2. Urban Lads - a new album launched last week by College Kids Of Bangalore. Again Idea Naren had suggested this. But Yday I could see these folks near Jayanagar COmplex. Wasnt very impressed in the first quick glimpse. The reason being - 'Was this the way of promoting a Album?'. Again I saw abt them in Bangalore Mirror. Again a Blog by Idea Naren abt the same. In the evening got a call from Dad abt they being live on TV9! I couldnt resist to have a glimpse of the show. The guys were really Cool! I cudnt resist in running to a local shop and buy the Album! I think the Tipping Point had already started working for Urban Lads! No amount of Marketing Heads with Big budgets can create this kind of Tipping Point in so little a time.

Its 4:28 AM, have heard to some of the songs atleast 5 times from past few hours, the numbers are really catchy and some very funny! I am impressed with the number

• "Bangalorization" and the line that runs through my mind is "Musicalli Kannadana Maadtheevi Naavu Worldwide!!"

Other songs

• Maada beda
• Dual Mind
• Just Miss U

are not boring yet!

BTW Thanks to Urban Lads that I ran into my good old friend at "The Calypso" who had moved back to India for Good.

BTW Mind Mashup is my mind mashing up Tipping POint and Urban Lads!