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Mastcoffee.com Launched!

Chinmaya launching mastcoffee.com. Chinmaya studying in Class IV @ Chinmaya Vidyalaya, Bangalore is a passionate Cricket Lover and a enthused fan of Portugal Footballer Ronaldo. A passionate Food Lover, Chinmayee is very cheerful and loves to experiment in making different kinds of coffee for the mastcoffee team.

Mast Coffee is a Virtual Lounge for Coffee, Music and Book lovers. Team @ MastCoffee has composed a reggae song on coffee for all coffee & music lovers to kick start.

The team behind the song are

1. Sameer - Lyrics, Male Lead Vocal, Music Director
   Sameer is an Entrepreneurial Music Director, thinking and delivering out of the box music, consistently. His prior hits have been the Urban Lads Explosion - I - the first ever Kan-glish (Kannada English) Rap Album and the well acclaimed Thaakath song - Royal Challengers Fan Club Theme song.
2. Chaitra - Female Lead Vocal
   Chaitra currently is a Leading Playback Singer in Kannada Film Industry. She has more than 250 Kannada movie songs to her credit. She has been a part of Corporate and Private Performance along side with bignames like Hariharan, Udit Narayan, Gurukiran, Shaan, KK, Malgudi Shubha, Anuradha Shriram.
   Chaitra is a meritorious Engineering graduate in Information Science. Her passion for music has motivated her to opt out of a lucrative software job.
   She has won the Best Play back Singer Award from the Govt Of Karnataka for the song "Huduga, Huduga" for the film "Amritadhare".
3. Ravi R H - Lyrics, CEO @ mastcoffee.com
   Ravi - An IIMB alumnus, is a decade veteran in IT having worked in varied Technology Domains like Digital Video Standards, Video Conferencing & VoIP Apps, Mobile Applications and Enterprise Applications. Ravi's passion towards Music, Writing, Entrepreneurship and Innovation led him to mastcoffee.com where his focus is on application of Entrepreneurial Style of Management to less explored areas like Music and Writing.

You can download the song here.

Mast Coffee is giving away Mast Coffee Album CDs, Chethan Bhagat's latest novel The 3 Mistakes of My Life and Sandeep Singh's Business Of Freedom to its visitors on their Virtual Lounge. Do sign in and try your luck in winning the same here.

Do refer your friends to this Virtual Lounge here.

Bhangra Michael Jackson - Time to Turn Off RC Switch ON Anything Else!

After a dismal Performance by Bangalore Royal Challengers team, the time to move on with life beyond RC. The performances by RC team has been disgusting and more sacking is pretty much needed which can give some winning moments both for team as well as for the hardcore fans like me. Else, just move on, and the below one could be the nice way to kick the Start!

Saurav Ganguly Yet another Shame of IPL!

After the student, it is the teacher of the cricketing class belonging to the same school, showing the disrespect and crossing the lines. It is so shameful of Saurav how he defended himself and was pointing finger at Warney's behavior. (Though it was very evident that he was refering to his off-field rather than on-field behaviour). It really shows the character of Saurav and how desperate he appeared, to save his a..! Once again the game was brought to disrepute by these idiot Millionaires, who can focus on cricketing skills and performance than Childish nature of "U did it and so we do as well" kind of attitude. Shame Saurav Shame!

Thaakath Song debuts on World Space

Thaakath Song debuts on World Space Kannada Sparsha Channel. It was aired thrice today. Interesting aspect is Sparsha is accessible on Internet for the INternet buffs. YOu can visit http://www.worldspace.in/worldspace/channel.php?channelid=1 and click on the Thaakath Song, you will get a playlist which lists 3 links. Link1 has Karnataka Ranji Captain Yere Goud cheering Thaakath Song for Bangalore , Link2 has Vijay Bharadwaj Former Karnataka and India PLayer, Link 3 has Anoop - Kannada Music Director cheering the Thaakath Song for the Bangalore RC team! Thaakath is every where! But yet to reach the team i guess in terms of Performance! :)

Harbhajan - Cricket's Shame!

Harbhajan created history in disgrace by slapping fellow Indian Team-Mate Sreesanth! The incident such a disgrace to game of cricket, cricket lovers and the whole IPL stake holders. It was very sad to see Sreesanth sobbing like a young kid, that could probably tell the degree of trauma he went through. Never heard such kind of an incident even in a gully cricket forget about professional cricket. It is good to see the immediate reaction from the IPL COmmisioner, , but to hear frmo the Mumbai Indians spokesperson saying the Entire Team is behind Harbhajan. Does it mean the Legend, Sachin also backs the Turbanator who physically assaulted opponent degrading the Gentleman's game? It was so good to see the way turbanator batted in an easlier match. All his heroics are gone to dust in a sheer madness of 5 seconds. BCCI should give extreme punishment of Life ban showing the world, we not only criticise strong sledging from opponents as well as our own players! Rest Bhajji's skills to his home!

Thaakath Wave Spreads entire Bangalore on IPL INaugaral Day!

No stopping to the Thaakath Wave. Radio Mirchi, Sakkath HOT MAGA is playing the song every 30 minutes on the inaugural day of IPL and thus buzzing entire Bangalore with the Thaakath Wave Ride!
Listen to Thaakath on Radio Mirchi or Thaakath or at RCFanCLub site
"We have Thaakathu Victory is Namma Hakku!"
Go RC Go!

Thaakath Gifts by RC Fans!

Have been closely following these guys Bangalore RC Fans. They started with

• a slow launch
• referral thru friends
• which worked for them with hits from 25 countries
• made it big when they came live on Local News Channel TV9
• they have a wide follownig, with TV9 beaming the song as often as possible during the cricket related programs
• now they have launched something called as "Thaakath Gifts"

Thaakath Gifts, I hear are for fans with certain number of friends in their login. And I hear the gifts range from Thaakath CD, Thaakath MUG, Thaakath T-shirt, Thaakath TIcket for the IPL matches and much more. Will try to closely followup how do they head.

Indian Silicon Valley is producing a unique Fan Club for their Home Team, I hope these guys set a trend / bench mark for other fan clubs to look at before they really think to start one.

My blog, am thinking to rename as Thaakath Blog, provided I get permission from these guys. This is the way to go ROYALE CHALLENGERS, Go RC Go!

Thaakathu debuts on TV9

There seems to be no stopping for the Thaakathu Song done by the Bangalore RC Fans Club. The 15 minute show was sensational and the mix of some footage along with the song, makes the song much more appealing. I guess the Tipping Point has started working For Blore RC Fans Song Thaakath - Can it be the Fan's Anthem or will the original score from the RC official team take over .

Thaakath Song Debuts on FM in Bangalore!

Bangalore Royal Challengers Fans Theme Song "Thaakath" debuts on S FM 93.5 Channel today!
The High quality song and ringtones could be downloaded from Bangalore Royal Challenger Fans Club website at www.royal-challengers.com

RC Boy Steyn listens to "Thaakath Song" and rips India for 76!

Bangalore Royal Challengers Mate "Dale Steyn" listens to newly launched Thaakath Song by Royal Challengers Fans Club, gets charged, and rips off the Indian Batsmen Stumps, reeling them at 76 just before Lunch of the First Day of the Second Test, at Ahmedabad!
Incidentally he hits the wood of Royal Challengers Team Captain Rahul Dravid and Team mate Anil Kumble, who incidentally might have not heard about the Thaakath. So guys somebody pass on the Thaakath CD to the Indian team ASAP.
The Way to GO Steyn!

IT has its own Hiranyakashipu to fight!

The below link is a very interesting and inspiring reading for IT folks!
http://economictimes.indiatimes.com/IT_has_its_own_Hiranyakashyap_to_battle/articleshow/2782893.cms

Property Junction Event @ Bangalore March 2008!

This is one of the many property events happening offlate at Bangalore.

Some how Property Junction has made the event very unique. The reasons being

• Good Coverage
• Hoardings - all across bangalore full of hoarding;
• Radio - good FM timeslots;
• TV - NDTV; etc.

Thus they have created a good brand of their own. But if you enter Property Junction Bangalore on Google Search, you never get their website. Even after entering March 2008 - no results yet. Some how i figured that out (their actual website) but it is very pathetic. Hence this post. :))

Property Junction Event Details

Venue: Palace Grounds, Bengalooru (Bangalore)

Date: Feb 29th, March 1st and 2nd

Contact Info: 080- 41225757

Organisers: Quantum Events

Btw has anybody frozen buying through such events?

Cool Startup #1

Here with is Cool Startup #1.



Why JugMug is a cool startup

1. I liked the Website [:)]
2. Concept is Simple and Cool - Order Gifts (Mugs) for self or a gift to loved ones or even to people u hate [Just Kidding] !
3. Economical - Rupees 200 including Shipping
4. Time Saver, Rather than running around places and being worried on what to buy or what not to, just send a image of your friend with a message or think of a sentence and send an Email. Gift (A Mug with image and text on it) is ready.
5. Launch Date being close to Valentines Day [source of life :)) ], the guys have some cool templates for lovers. I ordered for around 5 friends of mine, all were thrilled to the core. [This made me to write the blog :)) ]
6. As am doing a marketing pitch for these guys from here, just tell them IERAJ referred, am planning to strike a deal for 12.5% Off. i.e. 175 bucks for a mug. Let them also make some decent profit as they even ship for free..

More about Urban Lads Story in the next Blog. Am completely obsessed with the album. Have got bashing from one of my friends already for maknig her to listen to this album, I hope others will take the songs pretty lightly!

Urban Lads peaks up on Google Hot Trends!

Urban Lads peak up on Google Hot Trends. Below is the snap shot of the Search Volume

As the below image shows, Urban Lads key word stands at 9th position today.

Bangalorization by Urban Lads really Rocks!

Urban Lads - An Example Of Tipping Point?

After successfully screwing up my New Year Resolutions, am back here with a Mashup - Mind Mashup.

Mind - Mine [:)]

Two Applications in the current context are

1. Tipping Point - a book by Malcolm Gladwell is all about three rules of epidemics. This was recommended by Idea Naren, enabling my thoughts if I could create a Tipping POint myself. (Was it really so?)
2. Urban Lads - a new album launched last week by College Kids Of Bangalore. Again Idea Naren had suggested this. But Yday I could see these folks near Jayanagar COmplex. Wasnt very impressed in the first quick glimpse. The reason being - 'Was this the way of promoting a Album?'. Again I saw abt them in Bangalore Mirror. Again a Blog by Idea Naren abt the same. In the evening got a call from Dad abt they being live on TV9! I couldnt resist to have a glimpse of the show. The guys were really Cool! I cudnt resist in running to a local shop and buy the Album! I think the Tipping Point had already started working for Urban Lads! No amount of Marketing Heads with Big budgets can create this kind of Tipping Point in so little a time.

Its 4:28 AM, have heard to some of the songs atleast 5 times from past few hours, the numbers are really catchy and some very funny! I am impressed with the number

• "Bangalorization" and the line that runs through my mind is "Musicalli Kannadana Maadtheevi Naavu Worldwide!!"

Other songs

• Maada beda
• Dual Mind
• Just Miss U

are not boring yet!

BTW Thanks to Urban Lads that I ran into my good old friend at "The Calypso" who had moved back to India for Good.

BTW Mind Mashup is my mind mashing up Tipping POint and Urban Lads!

My New Year Resolutions for 2008!

Previously I never remembered the resolutions beyond Jan 10.

As am publishing this over the web, I am little positive about adopting the same. Let's see, how long this lasts... [:)]

1. Blog atleast 5 times in a week


2. Get my first publication out by March 31 (is this a resolution? this can be a goal)


3. Work out atleast twice in a week


4. Coffee no more than 3 times a day


5. Avoid Oil, Oil and More Oil -> May be I should take over the Kitchen (I wonder how? May be I have to live on my own!)


6. Not to say YES when i have to say NO!


7. Early to Bed, Early to Rise!


8. Avoid Strangers!


9. Be Focussed on tasks in hand! (not to loiter on too many thoughts)